Just a few weeks after I made the executive decision to quit my job and make beer my life, I started to look at some courses being offered at the Siebel Institute of Technology in Chicago. It is THE internationally recognized brew school, having been around since 1872.
I didn’t have the money to enroll in one of their Master Brewer programs, but I did see that they were offering a new course called Start Your Own Brewery. It was a 3-day course (9 to 5) and covered everything from writing a business plan, getting funding, selecting brewing equipment, building a brewery, to operating a brewpub. The course description also mentioned that there would be several people from the craft beer industry presenting at the course. Perfect. And, it started in just 4 weeks!
So, I enrolled and plunked down the money. I wasn’t sure what to expect, because while most of Siebel’s other courses were more on the technical side of brewing and production, this was about business. However, having read a lot of brewing books and done a lot of technical research on my own, a class focused on the business aspect was exactly what I needed.
Unfortunately, the week before class started I was dealing with a terrible bout of the flu and was not feeling 100% by the time class started on Monday November 30. However, I managed to get through all three days without too much trouble.
The course was facilitated by Ray Daniels, and consisted for various presentations by several different industry pros. I learned SO MUCH and it was great to hear from all of the well-known brewers, brewpub and brewery owners and operators, etc. I only wish I had been feeling better so I could have been a little more social and done some more networking. There were about 40 people in the class from all over the country (and world!) all working on starting breweries and brewpubs in their respective cities and towns. Everyone had great questions and I left the 3 days learning so much that I could not have learned in any book or online. “Mad props” to Ray Daniels, the presenters, and all the people at Siebel who put it together.
I will be referencing what I learned in greater detail in upcoming entries. Suffice to say that it was definitely money well spent.